Vice President- Brand Marketing Practice
A VP is responsible for managing the client relationship and teams of one large account and/or several smaller accounts with very limited senior cover. This includes recommending programs and activities that coordinate with client’s goals and budgets. Accountable for delivering contracted work on time and within budget, staffing accounts appropriately and producing high-quality work and excellent results, while ensuring team members produce the same. Must have a demonstrated record of developing and executing successful public relations strategies and programs. Proactively prospects, identifies/develops and supports new business opportunities, including leading RFI and RFP submissions.
SPECIFIC JOB DUTIES:
ACCT MGMT
· Creates client strategy and overall PR plan for their
accounts
· Independently leads day to day account operations and
serves as a primary client contact. Is responsible for
overall account relationships and for building relationships
with key day-to-day client contacts to ensure that
client/agency relationships exist on multiple levels/points of
contact and grow over time.
Engages other leaders to enhance offerings and counsel to
key clients
· Ensures effective communication and management of
client expectations and that team is completing their
deliverables on strategy, on time and on budget while
servicing the client at an appropriate level. Develops and
delivers client presentations
· Provides strategic counsel, develops long-term plans,
insights and program
recommendations for clients, demonstrating a thorough
understanding of their business, industry competition and
relevant media
· Cultivates relationships with senior leaders and key players
within OPR and across business units within compass
point and taps them as appropriate to provide perspective
and add value
· Leverages a strong knowledge of Ogilvy tools (e.g. Fusion,
Twin Peaks) and services (e.g. social, investor relations) to
add value to client programs and build organic and new
business growth
· Develops and manages multiple projects and programs,
including strategies implementation plans, evaluation
mechanisms, staffing plans, budgets and timelines
· Accountable for final review of all communications, reports
and client materials developed by account team
· Proactively anticipates and/or leads the resolution of
account problems and issues quickly and adeptly
BUSINESS HEALTH
· Manages overall financial performance of accounts and to
staff utilization targets.
· Forecasts client revenue on assigned account(s) and
projects
· Negotiates fees with clients
· Scopes accurate budgets for clients on projects and
retainers and obtains client approval
· Ensures that team members adhere to WPP and OPR
financial policies and practices
GROWTH DRIVER
· Identifies and develops new business opportunities within
the practice
· Develops and directs new business program development
and/or presentations
· Leads the organic growth and maintenance of assigned
accounts. Create and sells in ideas for new
programs/proposals.
· Cultivates an area of specialty or subject matter expertise
that adds value to prospects and existing clients.
PEOPLE LEADERSHIP
· Serves as a positive role model and mentor to others and
drives a positive, collaborative work culture
· Provides regular direction and support to direct reports,
ensuring they have clear expectations, training and timely
performance feedback. Manages effective and timely goals
and performance appraisals for direct reports as
well as provides ongoing guidance on career development
plans
· Manages staff to maximize performance and productivity to
meet/exceed client expectations; efficiently works to
address under performers
· Actively engages in efforts to identify, grow and retain top
talent
· Actively recruits, interviews and identifies best-in-class
staff; responsible for team hiring and staffing decisions
· Assists Group Director in driving communication down
through the team to ensure every employee has the
necessary information to do their job well
MEASURES OF SUCCESS:
· Assisted in identifying new business leads
· Organic revenue growth and profitability of client(s) per set
goal
· Ensured no over service on accounts
· Met VP utilization target on client work
· Viewed as an effective collaborator within and across
practices and business units
· Client satisfaction and recognized added value measure
via feedback
· Ensured concerns/opportunities raised by Employee Acid
Tests were addressed/resolved within team
· Made proactive, targeted efforts to retain top talent and
effectively manage underperformers
· Ensured entire team had timely and quality performance
reviews, goals and development plans and regular
conversations about their performance and career path
· Others as mutually agreed
REPORTS/GROWTH PATH:
· Reports - Direct line to SVP or EVP Group Director
· Growth Path - SVP