Senior Designer, Ad Agency
AbbVie (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories. The company's mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world's most complex and serious diseases. AbbVie employs approximately 28,000 people worldwide and markets medicines in more than 170 countries.
Description
The Senior Designer conceives, develops, and implements advertising campaign and promotional programs that support marketing objectives where the ad agency has been appointed Agency of Record (AOR), as well as project work for other AbbVie brand teams. Directs efforts of freelance graphic support. Helps develop and adheres to project timelines.
Key Responsibilities Include:
Knowledge:
-
- Understands and adheres to the Code of Business Conduct (CBC) and all other applicable AbbVie internal policies and procedures.
- Utilizes creative functional knowledge to facilitate project development.
- Maintains awareness of current design trends, new techniques in photography, illustration, and other media, as well as new printing techniques and unique paper stock.
- Skills and Development:
- Strategically prioritizes and multitasks to enhance productivity, managing complex workloads to expedite timelines. Communicates priorities to all appropriate functional groups and individuals. Reprioritizes projects and tasks within a highly dynamic work environment.
- Effectively reasons through problems and situations while thinking through decision implications. Thoroughly investigates questions, issues, and problems as they arise. Considers alternative and creative ways of viewing situations and solving problems design-related or not.
Project Initiation and Discovery:
- Assures that all projects adhere to agency workflow standards while meeting marketing client objectives.
- Analyzes marketing messages and determines how content should be best designed, physical (or digital) forms it should take, and what type, colors, grid, paper quality, etc. will help best achieve the overall goal.
Creative Execution and Implementation:
- Develops creative concepts and strategies that support product promotion and communication objectives. Executes design and production processes based on project specifications.
- Implements appropriate internal and external approval processes.
- Consistently communicates timely and accurate information as project progresses, meets deadlines, and executes quality standards.
- Proactively utilizes quality control processes, always leveraging best practices for greater efficiency.
- Provides innovative solutions that result in process improvement.
- Works directly with product and project management to develop creative objectives, presenting major concepts to clients.
- Anticipates clients’ needs and proactively provides expertise and innovative solutions to meet them.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Qualifications
Basic:
- Bachelor's Degree: Graphic Design and/or Communications
- Knowledge of regulations, standards, and healthcare trends affecting pharmaceutical products and biotech
- 5–7 years of graphic design experience with a graphic design firm, advertising agency, in-house corporate graphics department, and/or freelance business.
- Should have good working knowledge of brand identity, editorial design, information graphics and data visualization, typography, packaging design, convention graphics and signage, print production, web, digital interface, and interaction design.
- Must have design thinking skills as well as a good sense of appropriate design for audiences.
- Must ensure that design enhances and helps clearly communicate messages, realizing that design does not become and end unto itself.
- Must have enough marketing sense to develop creative concepts that strongly support project objectives and product positioning.
- Must possess sufficient creative talents, understanding, and technical skills of creative media to determine which means (i.e. photography, illustration, typography, etc.) will best portray the appropriate creative concept.
- Must be able to develop design that will break through the clutter of pharmaceutical promotional material.
- Must work well under pressure, exercising good judgment as well as good interpersonal skills. Must be able to articulate ideas to clients in creative meetings and presentations.
- Must have a good grasp of project time requirements to be able to meet deadlines, client expectations, and avoid over-commitments.
- Must be able to work within a team, as well as independently and with ambiguity.
- Must be able to clearly communicate direction to others: Freelance support, external photographers, and illustrators.
Accountability:
- Requires transforming written work into visual communication, creating the greatest impact.
- Must be able to recognize when a project is not proceeding to a positive and successful conclusion.
- Must be prepared to change direction to get a project back on track.
- Must be able to work independently (i.e. follow projects through from start to finish with little direct supervision) as well as with teams, and be responsible for scheduling one’s daily work schedule.
Significant Work Activities and Conditions Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Job Classification
: Experienced
Job
: SALES
Primary Location
: USA-Illinois-Lake County
Organization
: PPD-US Pharma
Schedule
: Full-time
Shift: Day
Travel
: Yes, 5 % of the Time