The role is responsible for overseeing and directing multiple versions of the product at a time (on behalf of a given brand or client or potentially across multiple brands or clients) or a singular, large scale or highly complex instance, and ensuring that these variations meet or exceed internal team and client expectations and are delivered on-time and on-budget. Within that role the senior product manager may be responsible for supervising one or more project managers, project leads, functional/business analysts, and/or coordinators. They will interface heavily with senior marketing, technical, and executive management both internally and with our clients to assure that the solution is understood and addresses the customer’s business requirements. They will also ensure that the challenge and requirements are understood by the team and will participate in the solution developed by the team. They are also responsible for the accurate financial management of the portfolio of projects to which they’re assigned. In addition to project responsibilities, senior product managers also participate in the business development process and will be a key member of the pre-sales team to sell-in the product to potential new clients. Senior product managers work independently, with minimal input from direct manager needed for job performance.
Develop the core positioning and messaging for the product
Perform product demos to customers
Set pricing to meet revenue and profitability goals
Deliver a monthly revenue forecast
Develop sales tools and collateral
Propose an overall budget to ensure success
Brief press and analysts and go on press tours
Act as a leader within the company
Collaborate with the project team to identify the approach, deliverables, schedule and tools to deliver the relevant projects within established constraints.
Work with client team as well as any and all members of assigned product team to estimate costs and timing for tasks such as strategy, functional design, visual design, technology requirements, etc., utilizing established estimating process and tools.
May work with Client Engagement to obtain and document client signoff at key points.
Coordinate all activities of the product design and development team and ensures that tasks are completed by: scheduling and facilitating project-related team meetings (i.e. kick-offs, status, internal/client reviews, etc,), communicating action steps to team, and delivering weekly status reports to project team, the client and management.
Manage all elements of product launch, including organizing and planning, estimating, managing resources, tracking and controlling projects, managing risk & opportunity, managing quality, vendor relations, communicating & documenting, and change management.
Develop, maintain, review and/or disseminate all documentation including status reports, invoices, change orders, project schedules, budgets, and post mortem reviews. Ensure that all documentation is produced in a standard format, follow internal documentation processes and is reviewed and approved. May also oversee a Project Lead who is responsible for developing and maintaining project-level documentation.
Manage vendor/third party relationships (i.e. such as photographers, stock photo services, software vendors, and video production).
Work with software development teams to aid in prioritizing sprints for the product feature backlog.
Work with Clients and internal teams to define business requirements for new features.
MONITORING – SCHEDULING, FINANCIALS, RISK MANAGEMENT
STAFFING
PRODUCT QUALITY
CLIENT COMMUNICATION